Social media marketing is the single most powerful way for businesses of all sizes to reach existing and new customers. Your customers are interacting with brands through social media, and if you’re cultivating an audience through social platforms like Facebook, Instagram, and Pinterest, you’re missing out! Quality marketing on social media can yield immense success to your business, creating devoted brand advocates, driving leads and sales at a fraction of the cost posed by “traditional” media.
In the words of Social Media Mogul Gary Vaynerchuk,
“The truth is, the way to win on social media is to actually be social. The number of Instagram followers you have means nothing if you can’t build a community of like-minded people who care and engage. The only real way to do this from scratch is to become part of the conversation.”
After thousands of conversations with buyers, suppliers, and end users of wood products on social we have the insights to help you execute on your social strategy and grow your brand online.
Wherwood Directory Listings and Marketplace Items are optimized to boost SEO or “search engine optimization.” By doing this, we are increasing both the quality and quantity of website traffic, as well as exposure to your brand, through organic search engine results.
SEO is as much about people as it is about search engines. It’s about understanding what people are searching for online, the answers they are searching for, the key words or phrases they’re using, and the type of content they wish to consume. We became experts in knowing the answers to these questions, as they relate to forestry and wood products, and how to deliver it in a way search engine crawlers can find and understand – so you don’t have to.
Our service allows you to connect to the people who are searching online for the products, services, and solutions you offer, without the time, money, or effort.
While most industries have been transformed by a digital revolution, forest products companies have lagged behind others in making investments in digital technology. Their web presence, or lack thereof, has made finding information about it’s people, places, and products difficult.
Of the social platforms, we have found the most success via Facebook and Instagram. In 2020 alone, we have reached nearly 5 million people and cultivated an engaged community of over 7,000 wood professionals.
Primary research suggests less than 60% of businesses in forestry and wood products maintain a professional website and less than 40% of businesses maintain a social media presence. Four out of five of those businesses that do maintain social media accounts report low engagement and reach. As a result, finding information about the industry, its products, and people is difficult and time-consuming. We’re changing that.
Our industrial matchmaking service matches buyers requesting a product or service with verified professionals. Streamlining communication and enabling collaboration means less time spent on prospecting, allowing you to focus on creating and maintaining stronger, long-lasting relationships.
It’s our mission to bring together North American Forestry and Wood Product Professionals to create a connected and collaborative community dedicated to the use of wood as an innovative, sustainable building material – now and into the future.
The only way to accomplish this mission is by working together. For up to date information about our products and services, questions about the network, or just quality conversation join us on social media or contact us directly.
Join the fastest growing community of wood product pros online via
Access the future of forest products via North America’s Wood Network.