Wherwood was founded by Seth Bowser in 2017. It was called Venderium and started as software and services for supplier discovery, supplier environmental impact management, and supply chain collaboration for wood pallets and packaging. He premiered a beta to a group of buyers and suppliers, and that hub of industry expertise transformed into a community of businesses eager for innovation and led us to create some of our first networking tools.
After a glimpse of the demand, Seth shifted focus from consulting to our software, adding Tanner Kerschbaumer as a co-founder to power the development of new tools and ideas . By 2020, we had expanded our network of professionals to over 4,000, broadened our focus to the forest products industry as a whole, and entered the Founder Institute incubator and startup launch program before exiting after the onset of the pandemic.
With COVID in full swing, nearly every industry shifted further into the digital realm as working remote and zoom meetings became the new way of doing business. As markets and uncertainty skyrocketed, we expanded our networking efforts to determine how we could help companies with this transition. We released a suite of network-based tools social media, ecommerce, and brand management including the launch of the largest directory for North American forestry and wood products businesses in the world.